(Tooth) Paste Waste

Alot of products have an MO (modus operandi ) of convincing us they have a solution to our problems. Often they invent the problem to begin with... looking at you bottled water industry.

Toothpaste.... I've always used it habitually... but I'm fed up with the packaging which includes a cardboard box,  a plastic tube and a lid which always goes into landfill. I brush twice a day EVERY day. Thats alot of paste waste.

So after researching alternatives to tooth paste I realised I dont need a paste substitute, I need to stop using paste! Brushing does a great job on its own. So if you can't make me a product that doesn't harm the environment  I don't want it.